For Proctor & Gamble, AW has been entrusted with portraying a wide array of brands and products – including the crown jewel, Tide.
The standards and expectations couldn’t be higher for interpreting their brand stories in vibrant, repurposeable 3D CGI.
Wherever the consumer encounters the brand, imagery must fully resonate with complete Tide brand intention. Continuous. Repeatable. Seamless.
Nyquil is strong medicine for helping people gain the sleep they need. Communicating the efficacy of the brand – it’s “Vicks-ness” and the specific benefit of NyQuil required an interpretation of natural light passing through the product – day into night.
The beauty and inner-glow of NyQuil and DayQuil shine through, giving each product both movement and presence, with full brand intention.
The truth of fresh, pure ingredients is a big part of the Chobani persona. We wanted to bring as much vibrancy and desire to the viewer’s experience as they can expect of the intensely fresh Chobani product itself. One of the many virtues of 3D CGI in the hands of AW artists is the ability to create qualities like freshness and aliveness… all in service of a better customer experience across the Chobani product line.
The premium tequila sector has enjoyed a growing number of players and rising consumer demand – so Herradura needs to be distinctive, and convey it’s authentic and elegant persona through it’s physical properties – faceted glass, amber and clear spirits, embossed labels and packaging that carry the distinctive Herraduraidentity.
3D CGI allows the brand to shine through with a warm inner glow – within a system that allows all variants to represent Herradura authentically – creating a powerful stance, in any context.
A vibrant, fresh look and feel for Orbit brand needed to translate across many package types and be suitable for omni-channel content. The power and potency of Orbit comes through with pluck-it-off-the-screen imagery, visualizing the subtle cues that suggest Orbit’s oral care strength.